Madison Square (Beer) Garden

16 12 2011

BEER! It’s everybody’s favorite drink. (Don’t believe anybody who says otherwise.) Sports teams love beer because they can mark it up and still sell a shitload of it. So, teams look for ways to optimize their delivery of it. That’s what Madison Square Garden has done by consolidating its kegs into rooms located on the fifth and seventh floors of the remodeled MSG. (The remodel is ongoing through 2013.) I documented for ESPN Magazine precisely how the consolidation will help the World’s Most Famous Arena sell more suds.

Click on the link below to read the story:

MSG beer system

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