BMW Helps Olympic Athletes Train

24 10 2011

I dare you to remember a time when an automotive company helped athletes get better at their jobs. There may actually be several examples of this; the one I found connects BMW and USA Track & Field. I was approached by a PR firm about a BMW-developed technology that they were testing with USATF.

It took me awhile to understand how the tech worked and why it could benefit athletes. Very simply, anything that gives athletes a quicker method of evaluating their performance will help. So long as it is sensible tech. This BMW dual camera system I detailed for’s Playbook seems as though it would be right up the alley of an athlete, specifically one training for the Olympics.

Click the link below to read the story.

US Track and Field and BMW Join for Olympic Push




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