Is LeBron’s brand trashed?

2 08 2010

LeBron James is on the comeback trail. Even though he hasn’t committed any sort of crime against anybody or anything, even though he hasn’t committed adultery (to our knowledge) and even though he’s still largely maintained his excellence on the basketball court, LeBron’s image is perceived as being in the tank. Yet that will likely change.

Ray Lewis was accused of murder in 2000 and within a few years, after pleading guilty to lesser charges, he was doing commercials for the NFL. Kobe Bryant was accused of rape in 2003 yet after the case was dropped and he settled with his accuser in civil court, he has grown to become one of the world’s most admired athletes. Tiger Woods went through more drama than TNT the last six months and his popularity is still sky-high. So needless to say, if Bron Bron did anything to truly hurt his image, he’ll likely regain his fans with some time on the basketball court. Why will it be that easy? Check it out here.

Click on the link below to read the story.

LeBron’s Re-branding Effort




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