Miami puts the Heat on DWade

21 05 2010

The 2010 NBA free agent class is already one for the ages, and the excitement is quickly ramping up as the playoffs come to an end. Free agency officially begins July 1, which means teams technically can’t contact players on other squads, since those players don’t have their “freedom.” That means teams get a head start on recruiting their own stars to re-sign. The Miami Heat have embraced this approach in their quest to get Dwyane Wade’s signature on the dotted line.

I spoke with the Heat to find out about a marketing program they’ve been running since May 13 to gather support from their fan base to convince Wade to stay in South Florida.

Click the link below to read the story.

Heat, Fans Court DWade

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