Planning NBA All-Star Weekend

10 02 2010

Planning All-Star Weekend

What Cowboys Stadium will look like for the NBA All-Star Game (NBA Entertainment)

Have you ever wondered what it would be like to run a major All-Star event for one sports league? Well, now you can meet the woman who’s managed that for two sports leagues — Major League Baseball and the National Basketball Association.

Gail Hunter, Senior V.P. of Events and Attractions for the NBA, managed MLB’s FanFest — a carnival-like event held in a convention center — from 1991-98 as Director of Promotional Events for the league. Her effort from 1997-99 as Director of Corporate Marketing for the Seattle Mariners helped launch Seattle’s Safeco Field, one of the sport’s finest ballparks.

Since 1999, Hunter has worked in the Events and Attractions department for the NBA, where she runs a plethora of national and international grassroots ventures in addition Jam Session, which is the NBA’s answer to FanFest. Suffice it to say that Hunter has a lot on her plate.

She was kind enough to speak with me for a Q&A for regarding all her responsibilities as the NBA hosts its All-Star Weekend in Dallas.

Correction: I mention in the story that this is the NBA’s 60th All-Star Game. FAIL. It’s actually the 59th All-Star Game.




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